In the introduction session, Guy Biron from Sitecore explained that customer experience is more important than the price or product. It is important to have a strong omni-channel strategy and to optimize experiences. This is the focus of Sitecore as a the leading Digital Experience Platform.
Arno Wolterman from our partner IN10 took the stage to talk about Customer Experience Design. Every touchpoint within the customer's interaction with a product/service is designed to deliver experiences based on the brand's promise. In Arno's inspiring session he gave insights in how we do customer journey mappings and translate them to design systems and content strategies.
Our experts Stef Coenen and Koen Roos talked about the importance of a solid digital architecture to support the omnichannel strategy, innovative technologies and an iterative approach to enable experimentation. The headless concept is the way to go and we explained what headless means in a clear language together with real life use cases and a demo.