From logic to psycho-logic: what is marketing psychology, and how can it increase your sales?
Companies often think that everyone acts like a homo economicus – meaning, we all make well thought-out decisions about what we buy, and we make decisions, based on the right financial incentives. But is this true?
How to manage your webshop when you are on holiday
The COVID-19 pandemic had an undeniable impact on the number of new webshops. During the lockdowns, many people decided to launch a webshop. Have you recently launched an online shop? And are you considering taking some time off? In this article, we give you tips on how to ensure that things continue to run smoothly during your holiday.
Sitecore benefits for Content Strategists and Digital Marketers
In today's digitized world, businesses want to deliver enhanced personalized user experiences to meet evolving customer expectations. In this article, we highlight some of Sitecore’s benefits for Content Strategists and Digital Marketers.
5 common mistakes businesses make on Facebook
Anyone can create a Facebook business page. The real challenge is to make it work. Several mistakes keep your efforts from generating results. We highlight the five most common ones that businesses make on their Facebook page and give you tips on how to do better in the future.
How Digital Disruption is impacting your business: An interview with Tom Hallaert, Blastic’s MP
Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services. Nonetheless, the term ‘digital disruption’ is often misused to describe the use of digitization to better compete against competitors. We spoke to Tom Hallaert, managing partner of Blastic, who followed an online Digital Disruption course at the University of Cambridge. We discuss his latest insights and how Blastic can help businesses with a potential digital disruption.
7 reasons to upgrade to Kentico Xperience 13
Kentico Xperience 13 offers you a great platform to build on in the future, with fast loading times, simplified implementation and the most up-to-date marketing platform. But what benefits will it ultimately bring us? In this article, we give you 7 reasons to consider upgrading to Kentico Xperience 13.
5 tips to improve your website’s User Experience (UX)
UX stats show that 88% of online users say they wouldn’t return to a website after having a bad user experience. That's a pity because a better user experience will lead to a higher conversion rate and a better overall findability in Google. Do you want to improve your website's UX? We highlight five UX hacks that will point you in the right direction.
5 common mistakes businesses make on LinkedIn
Introducing the second article of our "5 common mistakes" series, where we talk about mistakes businesses make on social media and how to fix them. This one's all about the professional networking platform LinkedIn. With LinkedIn’s Company Page feature, users can learn about your business, brand, and job opportunities.
A week in the life of Abdullah: developer intern at Blastic
Abdullah is currently doing an internship at Blastic. What are his biggest learnings so far and what obstacles did he overcome? In this article, Abdullah tells you all about his favorite days and will give you a glimpse behind the scenes of his experience as a software development intern.
Why your business should integrate Pinterest into its content strategy
Pinterest is a visual social network and online search engine, where people can find inspiration and ideas about several topics. You can compare it to an online mood board for your business. Pins can link back to websites, which is why Pinterest is great for boosting traffic and sales. And with over 400 million active users worldwide, creating Pinterest for your business is an opportunity you don’t want to miss.
Jamstack for dummies: what, why, how
In the various roadmap events that our partners held we saw a general trend to a more decoupled approach. An approach that simplifies the architecture of the next generation of digital marketing platforms. Both Sitecore, Kentico, Umbraco and Contentful are betting big on the Jamstack, but what is that "Jamstack"?
Less effort, more revenue: implement a DXP
A digital experience platform (DXP) is the next-generation content management system (CMS) that tracks the customer journey of activities, behaviors, interactions and locations throughout the entire user journey. Less marketing effort, more overall revenue.
Press Release: Antwerpse Handjes, Gentse Neuzen and now Stroopwafels: Blastic has international ambition
2020 has been a great year for Blastic. Tom Hallaert, who has been leading the company for four years, thought it was about time to expand internationally. With this step, we are confirming our organic and sustainable growth.
Sitecore 10: the technical low-down
While Sitecore 10 has been out for a few weeks now, it’s time to focus on the technical side of the improvements this version brings when compared to Sitecore 9. We'll discuss the following: Sitecore Containers, ASP.NET Core SDK, Sitecore CLI and Sitecore for Visual Studio. Let's dive in!
How to easily improve your SEO ranking: Part 2
If Links, URLs, Metatags, Paragraphs / Page speed and Sitemaps are handled properly it can have a very positive impact on your SEO score and resulting rank in the search results. A well thought-out plan for each of these topics in your overall content strategy is key.
Sitecore Headless Solution: Future Proof Content Management
If you are a marketer, website developer or webmaster you have definitely heard of the headless trend in the martech world. There are many articles explaining how the headless approach works, but before talking about the technology we should ask the question why you would apply the headless concept?